Want to take advantage of our special tools for AI in business and increasing productivity? Love our content and want to buy me a coffee? Visit our new Ko-Fi storefront at ko-fi.com/nextgenbusinessinsights Who I Am Welcome to NextGen Business Insights, your go-to resource for productivity, AI in the workplace, and real-world business wisdom. I’m Joanna, and after more than 20 years in marketing, business development, and digital strategy, I’ve seen firsthand how rapidly the business landscape evolves—and how easy it is for small businesses and solo entrepreneurs to get left behind. For over a decade, I ran my own marketing consultancy, helping small businesses not just survive but thrive in the fast-paced digital world. From building strong online presences to creating workflows that actually work, I’ve spent years translating big-business strategies into small-business action plans. Now, I’m stepping back from direct client work to share those hard-won lessons with you—so you ca...
Looking for ways to save time with AI without compromising client trust or sharing sensitive information? Invisible automation is the answer. These are the behind-the-scenes systems that reclaim hours, reduce friction, and support a lean, ethical AI-powered business. When most people think about AI, they picture it doing flashy things—writing blog posts, answering emails, maybe even pretending to be a customer service rep. But if you run a business, there’s a quieter kind of magic you should be paying attention to: invisible automation. These are the backstage workflows that take no spotlight and require zero client interaction—but still reclaim hours of your week. In my own business, these are the automations that keep me sane. They don’t touch deliverables, but they do reduce friction, minimize decision fatigue, and clear space for deeper work. The beauty of invisible automation is that it’s adaptable. Whether you're a content creator, service provider, product seller, or c...