Who I Am Welcome to NextGen Business Insights, your go-to resource for productivity, AI in the workplace, and real-world business wisdom. I’m Joanna, and after more than 20 years in marketing, business development, and digital strategy, I’ve seen firsthand how rapidly the business landscape evolves—and how easy it is for small businesses and solo entrepreneurs to get left behind. For over a decade, I ran my own marketing consultancy, helping small businesses not just survive but thrive in the fast-paced digital world. From building strong online presences to creating workflows that actually work, I’ve spent years translating big-business strategies into small-business action plans. Now, I’m stepping back from direct client work to share those hard-won lessons with you—so you can build a smarter, more resilient business without reinventing the wheel. What NextGen Business Insights Is All About This blog isn’t theory-driven fluff or recycled LinkedIn jargon. It’s built on practical...
There’s a trick great communicators use, and it’s so simple you can start doing it right now. I call it the 3-Second Rule, and once you make it part of your writing process, it will immediately sharpen your emails, proposals, and social posts. Here’s how it works: After you write a sentence, pause and ask yourself— If I had to read this out loud to a busy client (or my boss) with zero prep, could I do it smoothly, without stumbling or needing to explain? If the answer is no, the sentence needs work. Why This Works When you write, your brain fills in gaps without you realizing it. You know what you meant, so your mind "autocorrects" clunky sentences or unclear wording. But when you make yourself say the words aloud, that autocorrect turns off—and suddenly you hear exactly where your message stumbles. This trick works because reading aloud forces your brain to slow down. When you silently skim your own writing, you glide right past awkward phrases and missing context. B...