Who I Am Welcome to NextGen Business Insights, your go-to resource for productivity, AI in the workplace, and real-world business wisdom. I’m Joanna, and after more than 20 years in marketing, business development, and digital strategy, I’ve seen firsthand how rapidly the business landscape evolves—and how easy it is for small businesses and solo entrepreneurs to get left behind. For over a decade, I ran my own marketing consultancy, helping small businesses not just survive but thrive in the fast-paced digital world. From building strong online presences to creating workflows that actually work, I’ve spent years translating big-business strategies into small-business action plans. Now, I’m stepping back from direct client work to share those hard-won lessons with you—so you can build a smarter, more resilient business without reinventing the wheel. What NextGen Business Insights Is All About This blog isn’t theory-driven fluff or recycled LinkedIn jargon. It’s built on practical...
Productivity advice is everywhere, but not all methods work equally well for every person. Two of the most talked-about time management techniques—time blocking and task batching—both promise better focus and efficiency, but which one is truly superior? The answer isn't always straightforward for business professionals who pride themselves on their ability to manage multiple tasks. The key is understanding how each method works, its benefits, and its psychological and efficiency-based advantages. Understanding the Methods What Is Time Blocking? Time blocking is a scheduling technique where you divide your day into dedicated blocks of time, each assigned to a specific task or category of tasks. Rather than relying on an open-ended to-do list, you allocate precise time slots to each activity, ensuring that every task has a designated focus period. How It Works: Plan your day in advance, assigning each block to specific tasks (e.g., email from 9:00 to 9:30 AM, deep work from 10:00 t...