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Welcome to NextGen Business Insights: A Smarter Look at Work, AI, and the Hustle Between

Welcome to NextGen Business Insights: Smart Strategies for a Smarter Workplace

  Want to take advantage of our special tools for AI in business and increasing productivity? Love our content and want to buy me a coffee? Visit our new Ko-Fi storefront at ko-fi.com/nextgenbusinessinsights Who I Am Welcome to NextGen Business Insights, your go-to resource for productivity, AI in the workplace, and real-world business wisdom. I’m Joanna, and after more than 20 years in marketing, business development, and digital strategy, I’ve seen firsthand how rapidly the business landscape evolves—and how easy it is for small businesses and solo entrepreneurs to get left behind. For over a decade, I ran my own marketing consultancy, helping small businesses not just survive but thrive in the fast-paced digital world. From building strong online presences to creating workflows that actually work, I’ve spent years translating big-business strategies into small-business action plans. Now, I’m stepping back from direct client work to share those hard-won lessons with you—so you ca...
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The 90-Minute Work Sprint: A Smarter Alternative to the Pomodoro Technique



For years, the Pomodoro Technique has been the go-to for productivity enthusiasts—a simple system of 25-minute work sessions broken up by short breaks. While it works well for small, repetitive tasks, it can be a roadblock for deep, uninterrupted work. Enter the 90-minute work sprint—a method that aligns with your brain’s natural rhythms, allowing for sustained focus, greater efficiency, and richer cognitive engagement.

Why Pomodoro Falls Short for Deep Work

The Pomodoro Technique forces a reset every 25 minutes, which can be a disaster for flow state—the mental zone where creativity, problem-solving, and high-level thinking thrive. Imagine a writer hitting their stride in a complex narrative, only to be jolted out of it by a timer. Or a developer deep in debugging mode, forced to take a break just as they’re unraveling a crucial piece of code. Stopping mid-flow doesn’t just pause progress—it derails it.

That’s why the Pomodoro method, while great for routine tasks like email management, can actually work against the brain’s natural ability to sustain focus on more demanding projects.

The Science Behind the 90-Minute Sprint

The 90-minute sprint is rooted in ultradian rhythms—the body’s natural cycles of high and low energy. Research shows that humans operate in 90-minute peaks of focus, followed by 20-minute recovery phases (Kleitman, 1963). When you harness this rhythm, you work in sync with your brain’s optimal performance window rather than fighting against it.

How to Execute a 90-Minute Sprint Effectively

  1. Prime your environment for deep work

    • Close out unnecessary tabs, silence notifications, and set your phone to Do Not Disturb.
    • If needed, use tools like website blockers to minimize distractions.

  2. Commit fully—no interruptions, no multitasking

    • Treat the sprint like an immersive session where nothing else exists but the task at hand.
    • If you find your focus slipping, gently redirect your attention rather than giving in to distractions.

  3. Recharge properly after the sprint

    • Step away from screens and let your brain reset with physical movement or a relaxing activity.
    • Avoid using break time for mindless scrolling—it won’t give your brain the true reset it needs.

Who Thrives with the 90-Minute Sprint?

This approach is a game-changer for:

  • Writers, designers, and programmers who need sustained periods of deep thinking.
  • Entrepreneurs and strategists juggling complex decision-making and high-level problem-solving.
  • Anyone battling focus fatigue from constant interruptions and context-switching.

Making It Work for You

  • If 90 minutes feels overwhelming, start with 60-minute sessions and gradually increase.
  • Develop a pre-sprint ritual—listening to music, making tea, or setting an intention—to signal your brain it’s time to focus.
  • Pay attention to your energy patterns and schedule sprints when you’re naturally most alert.

Final Thoughts

While the Pomodoro Technique remains useful for surface-level tasks, the 90-minute work sprint is the key to unlocking deep productivity. By syncing with your brain’s natural focus cycles, you can work more efficiently, avoid burnout, and achieve a level of sustained concentration that short bursts simply can’t provide.

If you found this guide helpful, consider supporting my work on Ko-fi: ko-fi.com/nextgenbusinessinsights. Every tip helps keep high-quality, research-backed content coming your way!

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